What is meant by cookies and other online tracking technologies?

A cookie released while browsing a web browser is a small text file that websites deposit on your computer or mobile device. These cookies store information on the content you view and interact with, in order to remember your preferences and settings or analyze how you use online services. Cookies can be "proprietary" and "third party":

Proprietary cookies are managed by the domain owner, in our case CasAlice. Any cookie that we personally deposit is a "proprietary cookie".

Third-party cookies are cookies present in our domain and owned by trusted partners authorized by us. They can be social media, advertising, security and other partners.

They can also be "session cookies" or "persistent cookies":

Session cookies exist only until your browser is closed and put an end to the so-called "session". They are then deleted.

Persistent cookies can have a variable duration and remain on your device even after the browser is closed. On the CasAlice platform, we tend to use only permanent cookies (or allow permanent third-party cookies) with a limited duration. However, for security reasons, or in other exceptional cases, we may sometimes need to set a longer duration.

Cookies released while browsing in a browser can store information such as IP address and other identification data, browser type and information on the content you view and with which you interact while using digital services. By storing this information, cookies of this type can remember your preferences and settings and analyze how you use the online services.

Along with cookies, we also use other very similar tracking technologies. Our site, our emails and our apps may contain small image or transparent files or strings of code that record how you interact. These technologies include "web beacons", "scripts", "tracking URLs" or SDKs (software development kits):

Web beacons can have many different names. They are also known as web bugs, tracking bugs, tags, web tags, page tags, tracking pixels, pixel tags, 1x1 GIFs or clear GIFs.

In short, these beacons are small, single-pixel graphic objects that arrive on your device as part of a web page, app, advertisement, or via an HTML email. </ p>

They can be used to collect information about your device, for example the type, the operating system, the IP address and the time of the visit. They are also used to drop and read cookies in your browser or to enable the deposit of a cookie.

Scripts are small programs embedded in our web pages that add a variety of extra features to those pages. The scripts allow the site to function properly. For example, scripts are used to keep security features active and allow basic elements of interactivity on our site.

Scripts can also be used for analytical or advertising purposes. For example, a script may collect information about how you use our site, for example the pages you visit and what you are looking for.

Tracking URLs are links that contain a unique identifier. They are used to keep track of which site brought you to CasAlice or the app you are using. Some examples are a social media page, search engine or official partner site you clicked on.

& nbsp;

SDKs (software development packages) are part of the source code of our apps and, unlike cookies related to browser navigation, SDKs store data in the app's archive space.

They are used to analyze how apps are used or to send personalized push notifications. To do this, they record unique identifiers associated with your device, such as the device ID and IP address, as well as your activity in the app and the location of your network.

In this Cookie Policy, all of these technologies are referred to as "cookies".

How are cookies used?

Cookies are used to collect information including:

& nbsp;

IP address

Device ID

Pages viewed

Browser type

Information on navigation

Operating system

Internet Service Provider

Date and time

If you come from an advertisement

The URL you came from

Features used or activities you have done on the site or apps

Cookies allow you tone of being recognized as a unique user when you visit the different pages of a site, different sites or when you use different apps or devices. Taking into consideration their purpose, cookies are divided into three categories: functional, analytical and marketing.

Functional cookies

These cookies are necessary for the operation of our sites and apps and must be activated in order to use our services.

Functional cookies are used to create technologically advanced and easy-to-use sites and apps that automatically adapt to your needs and preferences, so as to allow you to navigate and book easily. In addition to this, they allow essential security and accessibility features.

More specifically, these cookies:

They allow our site and apps to work properly, so you can create an account, log in and manage your bookings.

They remember the currency and language you have set, your past searches and other preferences to help you use our site and apps effectively and efficiently.

They remember your registration information, so you don't have to enter your login information every time you visit the site or apps. (Don't worry, passwords are always encrypted.)

Analytical cookies

These cookies measure and track how our site and apps are used. We use this information to improve our site, apps and services.

More specifically, these cookies:

  • They help us understand how visitors and customers like you use CasAlice and our apps.
  • They help us improve the site, apps and communication to make sure we always bring you interesting and relevant content.
  • They allow us to understand what works and what doesn't work on our site and apps.
  • They help us understand the effectiveness of advertising and communications.
  • They let us understand how users interact with our site or apps after viewing online advertisements, including advertisements on third-party sites.
  • They allow business partners to know if their users take advantage of the offers on accommodation facilities integrated on their sites.

The data we obtain through these cookies includes the web pages visited, the exit and entry pages, the type of platform, which e-mails you opened and on which you clicked and information on the date and time. This means that we can also know how you interact with the site or with the apps, for example through the number of clicks you make on a given screen, the movements of the mouse, the scrolling, the words searched and the texts entered in the various fields.

Marketing cookies

These cookies are used by CasAlice and our trusted partners to collect information about you over time, across different sites, applications and other platforms.

Marketing cookies help us decide which advertisements for products, services and interests to show you, on our site, on our apps and on third party sites and apps.

More specifically, these cookies:

  • They put you in a certain interest profile, for example based on the sites you visit and your clicks. We use these profiles to show personalized content (such as travel ideas and specific accommodations) on CasAlice and other sites.
  • They show you personalized advertisements based on your interests, on the CasAlice site and apps and on other sites. This practice is called "retargeting" and is based on browsing activities, for example the destinations you have searched for, the properties you have viewed and the prices that have been shown to you. It can also be based on your shopping habits or other online activities.

Retargeting advertisements may be shown to you before and after your visit to CasAlice, as their purpose is to encourage you to consult or return to our site. You may see these advertisements on websites, apps or in e-mails.

  • They integrate social media into our site and apps. This way you can “like” or share content or products on social media such as Facebook, Instagram, YouTube, Twitter, Pinterest, Snapchat and LinkedIn.

The "like" and "share" buttons work using snippets of code from individual social media providers, allowing you to deposit cookies on your device.

These cookies can be purely functional, but they can also be used to keep track of which sites you visit on their network, to build a profile of your navigation and to show you personalized advertisements. This profile will be in part built using comparable information that suppliers receive from your visits to other sites that are part of their network.

To find out more about what social media providers do with your personal data, take a look at their cookie and / or privacy policy: Facebook (includes Instagram, Messenger and Audience Network), Snapchat </ a>, Pinterest and Twitter . Remember that this information may be updated from time to time.

We work with trusted third parties to collect data. We may also sometimes share information with these third parties, for example your email address or telephone number. These third parties may link your data to other information they have collected, to create customized audience groups or to send targeted advertising. For information on how these third parties handle your data, please visit the following links: How Google uses information , Facebook Data Policy .

To find out more about cookies and how to manage or delete them, go to allaboutcookies.org or to the help section of your browser. < / p>

Cookie names Type of cookie First or Third party Can be blocked Session or Persistent Expiry Time Purpose